Continuing my latest dive into design fiction, check out this collaboration between Penguin Book and Six To Start an experiential design firm in London. Perhaps a bit ahead of it's time (launched in 2008) these stories used Google maps and other immersive online media, rolling out over the course of six weeks. Very cool concept for marketers and advertisers to think about as a case study when creating experiential narratives.

See more via the AIGA blog: We Design Stories: The Digital Fiction of Six to Start by Holly Willis.